Centers PT Social Media Specialist in Cleveland, Ohio
About CENTERS, LLC at Cleveland State University Cleveland State
University opened the 120,000 square foot state-of-the-art Student Recreation Center in August 2006. Cleveland State University is selected as one of America’s Best Colleges by US News & World Report by providing a comprehensive metropolitan university committed to a high-quality education to students with diverse backgrounds, experiences, interests and needs. Enrolling 17,000 students and located in downtown Cleveland, Ohio, the University offers 8 colleges with degrees in 200 undergraduate and graduate programs. Cleveland State University boasts an NCAA Division I athletics program and offers 200+ student clubs and organizations. With more than $500 million in new construction and building renovations there are 1,250 students living on-campus and 1,000 additional students living in the immediate area. Additionally, there are approximately 2,500 full and part-time faculty and staff employed by the University.
Founded in 1998, CENTERS is the first company in the United States organized solely for the purpose of providing management services for university recreation, fitness and wellness facilities. Our focus is on student life, educational outcomes, marketing responsiveness, mission sensitivity and cost effectiveness. CENTERS currently provides management services to the following institutions: Cleveland State University, DePaul University, Marshall University, University of Alabama at Birmingham, University of Missouri–St. Louis, University of New Haven, Jacksonville State University, Harper College and Moraine Valley Community College.
Under the direction of the Assistant Director of Marketing and Advertising, the Social Media Specialist will take a leading role in the development, creation and implementation of departmental social media marketing campaigns for all program areas and the facility/department itself. The Social Media Specialist will also assist with customer/visitor engagement activities, analysis of social media metrics, and campaign planning. In addition, the Social Media Specialist will also assist in marketing support and outreach activities as necessary, such as photography, video work, tabling, and special event support. Marketing, by nature, is a collaborative, creative and constructive environment. Therefore, the ideal candidate will have excellent communication and teamwork skills, a patient understanding and approach to his/her work, a knack for efficient and diverse multi-tasking, and a strong ability to work with constructive criticism.
Development and creation of multi-platform social media marketing campaigns for program areas, special events and the department
Coordination and implementation (including deployment) of social media marketing campaigns across multiple social media outlets, including, but not limited to, Facebook, Twitter, Instagram, YouTube, and Buffer
Continuous development and management of social media platforms to build the Rec Center’s social media and online presence via regular engagement activities and customer interactions
Analysis of social media metrics to develop more effective marketing efforts
Project management and facilitation
Assist in marketing support and outreach activities as necessary, such as photography, video work, tabling, and special event support
Collaborate with other Marketing staff, as well as other department staff, effectively to increase efficiencies.
Continual work to build understanding of the CSU Rec Center brand and uphold the standards and guidelines of our brand, as outlines in our style guide.
Demonstrate and utilize strong and professional communication skills, including email and in-person correspondences
Site Specific Responsibilities
Take an active role in facility initiative(s) outside of the Marketing department (risk management, student development, etc.)
Evening/weekend work responsibilities as needed.
Other duties as assigned pertaining to the functions of the Marketing department.
Experience and skill in marketing (with social media), writing, advertising, and/or other related experience
Experience with various social media platforms, including Facebook, Twitter, Instagram and YouTube
CPR/AED and First Aid certification (provided)
Open, effective and all-around exemplary communication skills
Ability and willingness to learn new skills and tools including, but not limited to, computer software, design and marketing concepts (basic to advanced), and other marketing-related job skills
Ability and willingness to be an effective Marketing team member through effective collaboration, teamwork and support
Social networking sites (Facebook, Twitter, Instagram, YouTube and other sites)
Microsoft Office suite
Marketing principles and analysis
Adaptability, analytical & critical thinking, initiative & motivation, planning & project management, decision making & judgment, business acumen, customer service, teamwork, diversity awareness, interpersonal relationships, communication, integrity, leadership, long-term focus, organizational learning & change management.
Internal contacts include staff at all levels. External contacts include external customers and vendors. Contact involves troubleshooting, informing, exchanging information, negotiating, making recommendations, and giving information or instructions.
Work Environment and Physical Demands:
Office environment/pool environment/fitness facility environment
Moderate to loud noise
Sitting at desk or table for at least 70% of the work day
Standing or walking for at least 30% of the work day
Repetitive wrist, hand, or finger movement (while operating computer equipment)
Occasional bending, stooping
Eye-hand coordination (keyboard typing)
Hearing and talking
External Company Name: Centers
External Company URL: http://www.centersusa.com/